Byron Bay has been a major holiday destination for both locals and tourists. The sandy beaches, surf culture, heavenly indulgences, meditation retreat and exotic food are its major calling cards. Pick car rental Byron Bay and drive to explore city delights and friendly culture. Located in the Australian state of New South Wales, Byron Bay is a beautiful beach town famous for its surf culture, outdoor activities and live events and festivals. Adventure enthusiasts have a lot to do in Byron Bay. Most visitors come to city beaches for hang gliding, swimming on tubular waves and surfing. Those who are looking for a break from bustling city life can indulge in massage and meditation.